The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More
Mark Donnigan: It's going terrific, Ben. I am so happy to be right here on your program.Ben: Definitely. We're happy to have you on the program. Specifically provided the relevance and the seriousness of the subject we're going to be taking on over the course of this conversation as well, which is one that I believe is actually under-discussed. One… Read More